The City of Camrose has begun an exciting planning process to re_vitalize, re_imagine and re_discover our downtown area through the creation of a Downtown Area Redevelopment Plan (DARP). The intent of this DARP is to replace the existing Downtown Action Plan in order to create a plan more suitable for the needs of Camrosians. Downtown Camrose has always been the economic, social and cultural heart of Camrose and an important part of the community’s overall identity.

Be sure to use the "Subscribe" button at the bottom of the page to receive notifications about this exciting project.

Update - October 17, 2018

Posted on October 17, 2018

DARP Final Open House

Thank you to everyone who attended the final Community Open House for the Downtown Area Redevelopment Plan. We greatly appreciate all of your input and support throughout this project. We are currently working on finalizing the draft Downtown Area Redevelopment Plan document which will be posted here shortly.

Proposed Bylaw 3018-18 Open House

Posted on September 26, 2018

 

CITY OF CAMROSE
DOWNTOWN AREA REDEVELOPMENT PLAN (DARP)
OPEN HOUSE

Proposed Bylaw 3018-18

The City’s Planning Department will be hosting a community open house to present the final draft of the Downtown Area Redevelopment Plan. This open house is an opportunity for the public to let us know if “we got it right” based on the information we gathered throughout public engagement events in spring and summer.

Please join us on October 11th, 2018.

WHEN: 5:00 pm to 7:00 pm
Thursday, October 11, 2018

WHERE: Camrose Public Library
4710 - 50 Avenue, Camrose, AB 

View the Project Boards.

Any person(s) who have an interest are encouraged to attend the Open House in person to learn more about the Downtown Area Redevelopment Plan.

That’s a wrap…almost.

Posted on August 29, 2018

Planning has completed all pop-up planning booth events for public engagement for the Downtown Area Redevelopment Plan project. Our next steps will be to refine policy based on the input from the public engagement events, complete a draft policy document and host a community open house with proposed concepts. Planning is aiming to have a community open house for this project late September – date and times will be posted here once they become more concrete.

This project has been successful in terms of the public engagement and input received. We thank all citizens and visitors to Camrose for their support and feedback through public engagement to date!

DARP setup

What have we been up to ...

Posted on July 17, 2018

Over the past month the Planning Department has been working hard to create planning policies for the draft DARP plan from the input gathered at the pop-up planning events over the past 3 months. DARP summer community engagement has been winding down for the Downtown Area Redevelopment Project. So far we have had 5 pop-up planning events completed.  At this point we are working hard to complete a draft of the plan to present at a community open house in late September. So far we have had 491 pop-up planning participants provide us feedback on what they would like to see downtown Camrose become over the next 25 years.  

We have the following events left for this summer:
Thursday Night Farmer’s Market: July 26th, August 9th 
Battle Rive BBQ Showdown: August 17-19th 

DARP photo

 

Come see us Thursday July 26th 2018 at the Downtown Farmer’s Market (4:30pm to 7:30 pm) 

If you are unable to attend any of the public engagement events this summer or would like to provide your input on the vision and guiding principles please e-mail Francisca Karl – Long Range Planner for the City of Camrose at fkarl@camrose.ca or phone at 780.672.4428.

Public Engagement so Far

Posted on June 22, 2018

DARP setup DARP setup DARP setup

Ways we connected:
One-on-one conversations at:
Fly-in Breakfast
Jaywalkers Jamboree
Downtown Farmer’s Market (Two)

Total community members engaged to date: 372

Blog posts
Swag materials
Focus Group

So far we have heard the following:
What’s important to you:
• Sense of community
• Community events and entertainment
• Variety of restaurants, shops and local businesses
• Historic façade fronts
• Walkability

What could make downtown Camrose even better:
• More public, gathering spaces (green space)
• Increased, diverse housing supply that encourages more residents to live in the downtown
• Redevelopment of vacant/underutilized land that is sensitive to the built form of Main Street
• Additional public realm improvements such as benches, planters, lighting fixtures and public art throughout the downtown.

Come see us tomorrow June 23rd 2018 at Arts in the Park from 11-5pm (weather permitting)

If you are unable to attend any of the public engagement events this summer or would like to provide your input on the Downtown Area Redevelopment Plan (DARP) please e-mail Francisca Karl – Long Range Planner for the City of Camrose at fkarl@camrose.ca or phone at 780.672.4428.

Downtown Area Redevelopment Plan Update - June 7, 2018

Posted on June 7, 2018

On June 1st and 2nd 2018, Planning and Development's Downtown Area Redevelopment Plan (DARP) team attended Jaywalkers. A total of one hundred and ninety-one (191) community members, business owners, visitors and other stakeholders were actively engaged in the content presented by the DARP project team.

The following “word cloud” reflects key ideas from the meeting.

DARP Word Cloud

This Thursday we kick off the DARP pop-up booth at the Downtown Thursday Night Farmer’s Market (June 7th). We hope to see you there!

Look for us at other events this summer:
• Arts in the Park (June 23)
• Canada Day Celebrations (July 1st)
• Downtown Camrose Farmer’s Market (June 7, June 21, July 12, July 26, August 9, August 23)
• Battle River Barbeque Showdown (August 18-19)

Public Engagement Materials

Posted on May 28, 2018

On May 27th 2018, Planning and Development's Downtown Area Redevelopment Plan (DARP) team attended the Camrose Airport Fly-in Breakfast. The DARP project team presented a draft vision, project timeline and guiding principles to the public. The vision and guiding principles were drafted from previous public input gathered through a focus group session.

Next Public Engagement Event:
The DARP project team will be at Jaywalkers Friday June 1st and Saturday June 2nd from 10:00 am to 7:00 pm.

If you are unable to attend any of the public engagement events this summer or would like to provide your input on the vision and guiding principles please e-mail Francisca Karl – Long Range Planner for the City of Camrose at fkarl@camrose.ca or phone at 780.672.4428.

Focus Group Update

Posted on April 12, 2018

In support of the Downtown Area Redevelopment Plan (DARP), the City of Camrose held a focus group session March 15th.

The purpose of hosting the focus group was to take a detailed look at downtown Camrose by identifying issues and opportunities with redevelopment. Participants were divided into 3 groups. The discussion topics including housing, mixed use buildings, and roads/public property.

22 people attended the focus group session. The attendants were property and business owners, non-profit groups, seniors, members of Council, administration, and other stakeholders.

The following “word cloud” reflects key ideas from the meeting.

DARP Word Cloud

View the full Focus Group Summary Report.

For more information or how to get involved in the Downtown Area Redevelopment Plan please contact Francisca Karl – Long Range Planner and Project Manager on this project at 780.672.4428 or fkarl@camrose.ca.

To get involved in future Public Engagement events for this project please subscribe to this page as information will be added prior to events.

Pop Up Planning - Public Engagement Events Near You

Posted on April 12, 2018

The City’s Planning and Development Department will be coming to an event near you this summer to get your input on what you want to see in Downtown Camrose.

Look for us at the following events:

  • Camrose Fly in Breakfast (May 27)
  • Jaywalkers Jamboree (June 1-3)
  • Arts in the Park (June 23)
  • Canada Day Celebrations (July 1st)
  • Downtown Camrose Farmer’s Market (June 7, June 21, July 12, July 26, August 9, August 23)
  • Battle River Barbeque Showdown (August 18-19) to be confirmed
Retail and Commercial in Downtown Camrose

Posted on March 19, 2018

National Home Furniture 1979 Vinets 1990 CIBC 1979

This is the first retail and commercial study completed by the City of Camrose. This contract with 360 Collective was important to determine what the current challenges and opportunities are in Camrose along with what the future economic development outlook may look be for downtown Camrose and the city.

360 Collective was retained by the City of Camrose to analyze retail and commercial market conditions and opportunities for Camrose and the key commercial corridors. This included a City-wide retail and commercial study and demand analysis with a specific emphasis on Downtown Camrose. The study process included background research, consumer surveys and mobile cell phone (ping data) analysis of visitors, a retail commercial audit, interviews with stakeholders, and two workshop days with stakeholders. 

360 Collective provided a list of recommended economic development principles in the plan:

  1. Promote Collaboration
    • Develop a Camrose wide marketing and Hospitality Advisory Committee that shares resources in order to amplify impact
  2.  Be Investment Ready
    • Identify sectors for opportunities, gaps, strengths to build upon
    • Define investor recruitment targets
    • Strengthen infrastructure
    • Review planning context
    • Make investment easier
    • Strategic financial interventions
  3.  Use Placemaking to increase commercial attraction
    • Encourage walkability and pedestrian flow
    • Increased dwell time – places, spaces and faces
  4.  Execute Consistent brand messaging
    • Strategy and messaging

The Downtown Area Redevelopment Plan business retention and attraction policy areas will incorporate the recommendations of the Downtown and City of Camrose Retail and Commercial Market Study.

Public Engagement Schedule

Posted on March 15, 2018

Our public engagement is now underway! Please click on the image below to see the proposed schedule.

Public Engagement Schedule

Currently, Administration is moving into phase two of the Downtown Area Redevelopment Plan. Phase one consisted of background work, base mapping, inventory analysis and research along with the completion of the Camrose Downtown Transportation and Parking Plan and the Downtown and City of Camrose Retail and Commercial Market Study. Phase two consists of public engagement that will drive the major strategy, goals, objectives, and policies of the Downtown Area Redevelopment Plan. Administration expects a range of public engagement activities to occur from March to November in accordance with the approved Project Management Plan.

The first public engagement event was a focus group session held on March 15th. The primary aim of the focus group was to gain an understanding from the perspective of the participants of the proposed character areas or precincts, which are area containing similarities (land uses, built form, functions, and services). Information compiled from the focus group will be posted shortly.

The problem with parking in Downtown Camrose…there isn’t one.

Posted February 26, 2018

Watt Consulting Ltd. (Watt) was retained by the City of Camrose to develop the Camrose Downtown Transportation and Parking Plan. The purpose of the plan is to help inform the Downtown Area Redevelopment Plan on current opportunities and challenges that downtown may be facing or could be facing in the future in relation to transportation and parking. As well, a major goal was to target areas of public parking investment that contribute to positive economic returns and further incentivize private investment in downtown. Watt conducted field observations and collected data to help inform the recommendations of the plan.

Parking

(Image above - Percentage of Stalls Occupied by Long Term Parking – Camrose Downtown Transportation and Parking Plan)

Watt’s findings indicate that there is sufficient parking to accommodate all parking demands. Long term parking (greater than 4 hours) was recorded as occurring in roughly 10-30% of the stalls on or near 50 Street. The plan includes education and encouragement programs to inform businesses about ways to reduce long term staff parking in customer parking stalls. Even if redevelopment goals are achieved with substantially less parking requirements it would not generate a parking problem downtown.

The information provided in this plan will help guide the direction of the Downtown Area Redevelopment Plan (DARP). Understanding that parking and transportation are non-issues in the downtown allow for more comprehensive planning objectives to be achieved creating a more enjoyable downtown for the community of Camrose and its visitors.

Check out the Transportation and Parking Study results and recommendations here.

Downtown Parking

 

City of Camrose: The Right Place, The Right Time

Posted February 2, 2018

The Downtown Area Redevelopment Plan (DARP) continues to meet major milestones as we approach the official launch of the public engagement activities in March. The Downtown Parking and Transportation Study will be finalized by mid-February, and the Retail and Commercial Market Study by the end of February. Both of these documents will provide a decision making framework for the investment and continual development of downtown Camrose.

The City has launched a new video that debuted during the Pinty’s Grand Slam of Curling hosted right here in Camrose. This provided an opportunity to talk about what makes Camrose such a great place to live and do business. A recent downtown development project (Town Square) was featured as part of the advertisement. For the DARP to be successful we all need to think about how we can continue to build on our strengths to keep the community moving forward.

 

 

November 2017 Update

Posted November 20, 2017

Prior to the City’s DARP public engagement kick off in February 2018, the City has hired two consultants to do some preliminary studies that will help inform the direction of the plan in regards to current issues and challenges and future impact. 

Downtown Parking and Transportation Study

The City has hired Watt Consulting, a specialized transportation planning and engineering firm from Edmonton. Parking can often be a contentious issue, therefore it is important to understand, through an evidence-based data collection approach, if there are existing parking and transportation issues in the downtown. You may see consultants from Watt out in the downtown observing parking and transportation patterns. This information will be used in conjunction with other data collecting techniques to provide the city with a good understanding of what the Downtown’s current parking and transportation issues, challenges and solutions may be. The information collected by Watt will help city staff provide more applicable policy directives in the new DARP. This study will wrap up at the end of January 2018. 

City of Camrose Retail and Commercial Market Study

The City is also currently working with 360 Collective out of Toronto. 360 Collective specializes in understanding a municipality’s retail and commercial market and gaps. This study is a city wide initiative being undertaken by the City’s Economic Development Department. Throughout this study, the consultant will also be looking more specifically at the downtown core. The intent of this study is to help the city better understand where our current retail and commercial markets are at, where the gaps are, where we can grow and potentially what Camrose can attract and retain to either the downtown core or other commercial areas of the city. 360 Collective is also doing a survey to gather information from residents, the survey can be found on our homepage. This study will wrap up at the end of February 2018.

Downtown Area Redevelopment Plan

Posted November 8, 2017

The City of Camrose has begun an exciting planning process to re_vitalize, re_imagine and re_discover our downtown area through the creation of a Downtown Area Redevelopment Plan (DARP). The intent of this DARP is to replace the existing Downtown Action Plan in order to create a plan more suitable for the needs of Camrosians. Downtown Camrose has always been the economic, social and cultural heart of Camrose and an important part of the community’s overall identity. We want you to tell us what you want to see in the downtown area, what changes you would make, what you currently love and what would make downtown Camrose a more attractive and vibrant district. Estimated project completion timeline is October 2018.

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