This Strategic Plan is Camrose City Council’s road map for 2022 – 2026. City Council cares about the Camrose community, citizens, staff, businesses, history, and our region and selected the following four Focus Areas are that essential to our continued success.

The Strategic Focus Areas aim to move us closer to our vision for Camrose and our long-term outcomes for a thriving and sustainable community as described in our Municipal Sustainability Pillars.

Citizen Input into the Strategic Planning Process

The City of Camrose initiated the strategic planning process for the newly elected municipal Council in January 2022. The first step involved seeking input from the public on municipal services and citizens’ priorities through a Citizen Input Survey. This survey ran from January 10 – February 11, 2022 online and via hard copies at front counters of City facilities. The City promoted the survey via the local newspaper and social media and received an exceptional response rate of 924 citizen submissions. The City also conducted two citizen community conversations (online due to pandemic precautions at the time). The public engagement resulted in 8,225 pieces of qualitative data and hundreds of points of quantitative data.

The full results of the Citizen Input Survey can be found here.

Council Decision-Making on Focus Areas

In addition to citizen input, City Council also sought feedback from staff and management through a Staff Input Survey which ran January 24 – February 11, 2022 and received 119 submissions which was a fantastic response rate.

City Council participated in a strategic planning session on March 11 – 12, 2022 and reviewed the results of the Citizen Input Survey, the Staff Input Survey, and what they heard from the community during their fall election campaign. Council discussed several different topics: strengths of the City and the community, visions for the future, aspects that are going well for Camrose and aspects that are challenges, as well as trends that will impact the municipality. Next, Council deliberated on which focus areas are most crucial to the continued success for Camrose.

The City’s Management Team reviewed these possible areas and provided operational context about what resources and service levels are currently allocated to those areas and what more could be possible. City Council met again to carefully select the values for the organization, four main focus areas, and five municipal sustainability pillars that will make the biggest difference for Camrose. 

Vision, Mission, and Values

The City of Camrose’s vision is our overarching goal; our aspiration for the future that we continually work towards:

Camrose is a community where all can thrive.

The City’s mission is the reason for our existence:

The City of Camrose provides services and amenities that contribute to an exceptional quality of life for citizens and long-term success for businesses.

The City’s values are the ways we work together and things we believe are important:
  1. Health and safety focus. We prioritize the health and safety of our citizens and employees in all that we do.
  2. Intentional decision-making lens. We intentionally strive to balance four perspectives – fiscal, environmental, social, and strategic direction – by focusing our decision making for the benefit of all.
  3. Responsible governance. We deliver municipal services in ways that provide the best value for municipal tax dollars. We seek to use knowledge, experience, and professionalism to steward the public’s resources carefully. We use forward-thinking leadership to continually improve our organization and our community.
  4. Active communication and engagement. We actively engage with citizens and staff through transparent municipal decision-making. We communicate with respect and integrity.

Four Strategic Focus Areas for 2022 – 2026

The following four Strategic Focus Areas are essential to our community’s continued success:

  • Invest in our People and Processes
  • Increase Engagement with Citizens and Staff
  • Optimize Asset Management
  • Build a Strong Economy

Municipal Sustainability Pillars

The City of Camrose’s Strategic Plan also incorporates our Municipal Sustainability Plan to guide our long-term planning and decision-making. It follows the Alberta Municipalities’ recommendation for an integrative sustainability approach that addresses varying perspectives: culture, environment, economy, society, and governance. Sustainability can be defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” (Source: Brundtland, Gro Harlem, ed. Our Common Future: The World Commission on Environment and Development. Oxford: Oxford University Press, 1987)

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Contact Us

Trina McCarroll
Corporate Business Planner
City Hall
5204 - 50 Avenue
Camrose, AB T4V 0S8
P. 780.672.4426
F. 780.672.2469
Email Trina McCarroll
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